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Babycakes boasts a successful clothing line and now also Babycakes records. With this comes Babycakes parties and the Manchester store. Yet Babycakes is much more than this, it is a way of life. Babycakes has become its own kingdom, a land where popsicles fall from rainbows and people dance in submarines that float in outer space. What began as Paul’s bedroom project, his own personal escape from the mundane has now become a place for kids world wide to sparkle.